Born and growing up in the defunct Soviet Union , this ebullient designer who later moved to Siberia to study interior design was suggested by her friend to pursue fashion instead. 

This led to a Eureka moment for her and the rest was history.

Officially launched in 2017 , there has been a noticeable shift in consumer trends towards the Naya Rea aesthetic.

Embracing exaggerated shapes & sizes & ultra feminine cuts. 

It explores luxurious fabrications & Siberian folklore that's inspired by her childhood.

Hence, i would like to feature 5 items from Spring 2024 and focus on its attributes: 

“Elodia” Dress with Hand Pleating

 

Cotton that is sourced from Japan is the main material for this exquisite dress. With pleats that's done by hand , you will see how these details add much flourish to this straps dress that's adorned with floral bouquets. 

Pair it with flats and open toe sandals to complete the look.

“Adelina” Dress with Flowers Applique


The process of applique on this cotton poplin dress is evident as these flowers come alive as its three dimensional. 

These flowers are originally created from sketches. 

This design is then transformed into a flower with the yellow stamens slowly emerging as it undergoes water-colouring. 

These flowers are slowly layered onto a larger size flower , hence juxtaposing it into one gorgeous flower that is blooming in the gardens. 

“Serena” Jersey Skirt 


I speculate that these florals that are printed onto this stretch polyester skirt (above) are primroses. 

With primroses fully occupying this skirt , it captivates one’s attention immediately. 

Do pair this skirt with “Lola” long sleeve tops 

These “Lola” tops are featured  next.

“Lola” long sleeve tops



These two long sleeve tops in stretch jersey that's crafted from polyester are accentuated with a scallop trim neckline , evoking sensuality.

The one on the left with pink peonies against a muted black backdrop.

Whereas on the right are white peonies set on a dandelion yellow.

Pair these long sleeve tops with the “Serena” skirt. 

“Eugenia” Double Silk Florals Dress



In a lime hue that's interspersed with floral bouquets and crafted from double silk obtained from Japan. This beautiful dress has the back with two silk moire strings that fasten as ribbons to create a fluid look.  

You can don this dress that will bring you from day to night with ease. 


Naya Rea’s sentiment on creating every collection is a journey that harks back to her home. Inevitably, this works in her favour and is seen in all the subtle details and finishings that's present in all her collection. 


Her design process is cued on storytelling. Every collection that she has done so far is a continuation of the prior. Fabrics also play a pivotal role as it does inspire her to create her own print that is a signature and only visible in her collections. 


The Naya Rea lady is “definitely fun, curious , brave , loves to shine and she know what she wants” 


These were the exact words that Naya Rea uttered on describing the ultimate Naya Rea lady. 


Browse and shop all these enchanting pieces from Naya Rea, that are stock exclusively in Souvenir boutique NOW!